There is certainly no shortage of advice and must-have lists for entrepreneurs. Every product and service is out to convince you of the dire consequences you’ll face in life without them. But, this time, you really need the information I’m giving you. It’s become imperative for any business to have a digital presence. The businesses that learn how to use social media effectively will be the businesses that thrive in the future.
For the third straight quarter in 2016, spending on social media and web content grew faster than that of all other channels relative to the previous period, according to a recent report on business trends. This means its time to go back to school and learn more about how your business can grow and profit from an effective social media strategy. You might even have a little fun with these top social media courses for entrepreneurs.
1. Udemy Social Media Marketing 2016
This comprehensive course for all skill levels is instructed by SO ME Academy and currently has 16,425 students enrolled. For a fee, you will have unlimited, lifetime access to 80 lectures instructing you how to understand and use everything from Twitter and Facebook to blogging, social media automation, G+, YouTube and content marketing. You will learn how to build a social media strategy and understand content marketing.
2. Hootsuite Academy Social Marketing Training
I recommend this series of six free courses for beginners that include:
- Introduction to Social Media Marketing (Beginner)
- Optimizing Your Social Media Profiles (Beginner)
- Social Media Strategy – From A to Z (Intermediate)
- Growing Your Online Community (Intermediate)
- Content Marketing Fundamentals (Intermediate)
- Social Advertising Fundamentals (Intermediate)
3. Boot Camp Digital
Used by the likes of Procter & Gamble, NASA, and the Better Business Bureau, Boot Camp Digital’s online social media courses are 75 – 90 minute sessions that cost $27 for each class. They offer individualized beginner and advanced courses specific to each major social media network as well as internet marketing and strategy.
4. Alison’s Diploma in Social Media Marketing
Another free online option is this 15-20 hour course that teaches concepts and application of social media marketing and the skills to plan and implement a successful social media marketing strategy. Topics include the use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to use Facebook to create a business page.
5. Udemy Inbound Digital Marketing Course
Currently, 12,620 students are enrolled in this free HubSpot Academy course that provides 4.5 hours of instruction in 37 lectures to teach the fundamentals of inbound marketing. Participants learn how SEO, landing pages, blogging, conversion, lead nurturing, and email marketing come together to form a modern inbound marketing strategy.
This article was originally published on Inc.com